Victor H Juarez
wanimanews2@gmail.com
As part of the celebration of World Environment Day, British Caribbean and Central American Tobacco (BATCCA) promotes environmental care and energy saving through the program "Thinking Green" (thinking green).
British Caribbean and Central American Tobacco (BATCCA), in his dual role as company and corporate citizen is aware of the responsibility it has in the issue of environmental preservation and rational use of resources , and that is why through the program "Thinking Green" BATCCA includes the environment as a strategic issue and a pillar of corporate social responsibility, managed from a holistic perspective.
"At British American Tobacco Caribbean and Central America, consider" Thinking Green " as an initiative that brings benefit to both our own company, and our employees, their families, communities and our countries. We firmly believe that our commitment to the environment, we will be sustainable over time and contribute positively in the countries where we operate, "said Sofia Oliva, Corporate Relations Manager British American Tobacco subsidiary Guatemala. So
systematic and permanent BATCCA review the potential impact of its activities and implements proactive and cost-effective measures to safeguard the environment and protect the health and safety of its employees.
"Thinking Green" (Thinking green), focuses its actions on reducing carbon emissions from the company through corporate best practices, educating the staff and their families on the subject and then perform the mitigation of emissions, by planting trees in the region.
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In 2009 in Guatemala, were planted in Finca La Providencia, San José Pinula, 1936 trees of Pinus oocarpa Shiede. 2 hectares were forested land, which are used for timber harvesting and shade coffee plantations. This plant is constantly monitored to ensure that in fact, is meeting the same goals and ensure the healthy growth trees.
staff of British American Tobacco Caribbean and Central America, plays a fundamental role in the "Thinking Green" as they are in charge of planting the most trees to mitigate emissions from the company through the program "Volunteer by. "
In this program, "Volunteers for" (as the name suggests), workers of the company to voluntarily provide the manpower for carrying out various social welfare activities in the areas of empowerment, biodiversity, social support and community life, while the company acts as a facilitator, to provide investment required to perform, including materials, transportation, food, among others.
addition, all staff are committed to making rational and efficient use of resources such as electricity, water and paper, being aware of the impact each has on the environment. British American Tobacco
Caribbean and Central America has achieved excellent results with Thinking Green. In 2009, achieved a 12% reduction in CO2 emissions compared to 2008. And again mitigated 100% of these emissions. Since 2009, BATCCA operations are carbon neutral in Central America and the Caribbean. In the area
specific energy conservation, British American Tobacco Caribbean and Central America, has an automatic shutdown system of computer equipment, use hibernation on all computers and an intelligent air conditioning in the data storage center.
production factory located in Honduras, has sensors to control light and have high-efficiency light bulbs placed at the perimeter of the building. The buildings housing the regional offices and central shared services in Costa Rica, were built from a friendly environment, which makes the most of natural light and ventilation.
Similarly, BATCCA maximizes the use of technologies that enable fuel, for example, established a technological system that allows virtual meetings and avoid travel abroad.
"We, as far as possible, that our actions are made from a" green "and encourage our employees to be environmentally responsible, empowering, to be part of this initiative and that each contributes to improve environment and save energy, "said Oliva, Corporate Relations Manager for Guatemala.
The "Thinking Green" (thinking green) started in 2008, developed in all countries that make up BATCCA, throughout Central America, Dominican Republic, Guyana, Suriname and the Caribbean islands for which British Caribbean and Central American Tobacco has invested $ 125,000 on average per year, which includes analysis the impact of operations, the mitigation of emissions and awareness campaigns. Additionally, with an independent budget, the company has invested in purchasing equipment, technology, machinery and transport more efficient and environmentally friendly. By 2010, the budget allocated for the program in the region is $ 210,000. These
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