fans around the world to see the videos of the campaign involved Draw
travel packages
for FIFA World Cup Brazil 2014
June 9, 2010 - To celebrate the FIFA World Cup South Africa 2010, Visa Inc. (NYSE: V), FIFA's strategic partner and the only payment card accepted at the FIFA World Cup 2010, has created the channel Visa Fans Go on YouTube, which allows football fans to express their true colors in support of their national team viewing, sending and sharing videos captured goal celebration screams fun, passionate and humorous. Upon seeing the channel Visa Go videos Fan celebration of the goals that are part of the campaign, fans will have the chance to win a trip to the FIFA World Cup 2014 in Brazil.
From June 1 to July 11, fans can visit the website www.youtube.com / visagofans to send and view videos and rank them according to the most popular, by country or friend. Viewers will the opportunity to participate in the draw for tour packages for the FIFA World Cup Brazil 2014 every time you find a video of goal with golden hue. Besides the grand prize, fans will have the chance to win weekly prizes, including prepaid Visa cards for $ 100. There is no purchase or obligation necessary to enter or win. The official rules are available at www.youtube.com / visagofans. Celebrities including Steve Nash (NBA star, Canada), Cafu (former soccer player, Brazil), Jorge Campos (ex football player, Mexico), Andres Cantor (sports commentator, Argentina) and Tulio (player Football, Japan), show his passion for the sport and encourage other fans to do the same filming and presenting their best videos of "GOOOL" on channel Visa Fans Go on YouTube.
The "GOOOL" is a popular expression with a great display of emotion passionately screaming fans and commentators alike during a football match. The famous sports commentator Andres Cantor, known for the lengthy duration of the cry that announces each goal, provide a brief online training session to teach fans the best way to improve their own cry of "GOOOL."
"Our goal with the campaign Fans Go was to capture the unique passion for football fans and provide a channel to express their national pride, "said Yuri Morales, Executive Director of Sponsorships, Visa Inc, Latin America and the Caribbean. "The draw and channel Visa Fans Go on YouTube, we offer football fans another way to express your true colors and enhance your experience of the FIFA World Cup 2010."
The cry of "GOOOL" also comes to life through a series of events scheduled around the world, which began May 15 and continue through June 19 at participating markets including the United States, Australia, Japan, Mexico and Brazil.
Visa Campaign Fans Go on YouTube represents the latest extension of the first global marketing campaign launched with the football theme, which also includes print ads, television commercials and advertising in roads and shops activation programs market participants in social media promotions to encourage the use of Visa. Visa application recently launched Fan Gear Organizer Visa, which allows users to create dynamic, personalized schedules to watch the matches of the FIFA World Cup and share them with friends via social networks such as Facebook and Orkut.
Global Marketing Campaign Go
Fans Fans Go campaign, which originally debuted in Latin America in 2009 and later was released globally in February 2010, celebrates the love of sport fans all share, and executions creative with the colors of the flags of each of the 32 countries classified symbolize the expression of the true colors and love to their country of every fan. The campaign reinforces the many ways that Visa allows the fan expressed by their colors to support your equipment, providing an easier way to pay: Visa card. Fans Go
was developed to connect to the mark with soccer fans around the world and drive preference for Visa products and their use and to promote the Visa association with the FIFA World Cup South Africa 2010 and strengthen the various ways that enhance Visa fan experience of the FIFA World Cup. Currently more than 90 markets around the world are turning marketing programs with the theme Visa FIFA over 500 financial institutions and businesses through advertising, promotion and development of customized collateral marketing materials (POS, signage and mail direct).
Sponsorship Activation FIFA World Cup
Before the FIFA World Cup, Visa provides financial institutions and business partners worldwide creative and marketing materials with the theme of FIFA, in order to enhance their marketing efforts, helping to boost business and achieve the corporate objectives of the brand.
Visa is one of six FIFA Partners worldwide with exclusive global rights in the category until 2014, and is the exclusive payment card of the FIFA World Cup 2010. In recognition of sponsorship of the FIFA World Cup South Africa 2010 by Visa, Visa credit cards, debit and prepaid cards are the only payment accepted, together with cash, at all stages of the FIFA kiosks and merchandise sales inside the stadiums. Visa society gives global rights in the category of Financial Services to all activities related to the FIFA World Cup, many of which can be activated by customers of financial institutions and retail partners. FIFA's sponsorship by Visa include the rights to the FIFA World Cup South Africa 2010, the FIFA Women's World Cup Germany 2011 and the FIFA World Cup Brazil 2014.
are reminded that Visa cardholders should contact your bank before leaving South Africa to alert the institution about their travel plans and purchases abroad. So ensure that the do not freeze bank account as a temporary measure to prevent fraud. Cardholders should also check with your bank the daily limits for cash withdrawals, fees for using ATMs and phone numbers where they should call in an emergency. People who are traveling to South Africa for the FIFA World Cup 2010 and not have a Visa card should contact their bank, or visit www.visa.com / globalgateway for information on how they can obtain a Visa card their country. Editor's Note
To view and download the campaign creative materials Go Fans, images and resources to the topic FIFA Visa, visit www.thenewsmarket.com / visa or www.visa.com / fifamediakit. To view the videos for "GOOOL" and enter the sweepstakes, visit www.youtube.com / visagofans.
About Visa Inc. Visa is a global payment technology that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories with a digital currency fast, secure and reliable. Digital currency that is based on the most advanced processing network in the world, VisaNet, which is capable of processing over 10,000 transactions per second, providing protection against consumer fraud and guaranteed payment to merchants. Although Visa is not a bank and does not issue cards, extending credit or fixed fees or fees for the consumer, yes Visa innovations enable its customer financial institutions to offer more choice to consumers, so they can pay instantly with your debit card, pay in advance using a prepaid card, or pay later with a credit card. For more detailed information, visit www.corporate.visa.com.
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